Copyright © - Assaha - All rights reserved. Designed by Surfface Developed by Mindfield
Home Mail
Home
Lebanon
FOR FRANCHISING Owning a Saha branch is a tremendous opportunity. We are seeking individuals with...
Tour Live the experience at assaha through the demonstrated tour and explore the various sections
About Us

The architect Jamal Makki
The architect Jamal Makki Lebanese, born in Kuwait in 1962. Holding a master degree diploma in architecture in 1987, from the Lebanese University, Institute of Fine Arts-1st branch.

Currently, he is the CEO of the GROUP Company of Al-Mabarrat Charitable Association:
     
 - SANABEL for Urban Study & Architectural Design
 - The Lebanese Arab Company for Trading and Contracting
 - Assaha International (Lebanon-Qatar-Sudan-London-Kuwait-soon in Iraq)

In addition he is,
 - A consultant in the real estate and legal affairs of Al-Mabarrat Charitable Association,

 -A member in the planning committee of Al-Mabarrat Productive establishments                      .-Chairman of the BOD of International Franchise which is responsible for broadcasting all around  the world the idea of Assaha; The Lebanese Traditional Village.

 -Specialist in the Traditional architecture aiming at reviving the tradition an d insuring the Arab and Islamic identity.

 -His theory is the recycling architecture based on benefiting from the old neglected or ruined  buildings and using the old tools and collectibles, the building residues, employing them in the architecture, building and decoration field, in plus he is specialized in the dismantle of the old architecture factors from the old houses.

 -He participated and gave lectures in many specialized architectural conferences in Lebanon and abroad, he also participated in many specialized management courses.


Ratings:

His project Assaha-Lebanese Traditional Village/Lebanon had a certificate of participation in the Quality Program (QUALEB) as he applied the international standards of health and food security as well as having the ISO 22000-2005.

His project Assaha-Lebanese Traditional Village/Lebanon won a certificate in the quality management system ISO 9001:2008.

He is a member in the Arab Organization of Tourism about the investment in the traditional architecture.

His project Assaha-Lebanese Traditional Village/Lebanon won from the Arab cities organization award-the 8th session, a certificate for the architectural project in recognition of the efforts. The project is, as seen by the award donors, a witness of the Arab and Islamic architecture feasibility and its value in the progress and development.

His project Imam Ali (As)-Bent Jbeil won an evaluation certificate from th e Arab cities organization-the 10th session of the architectural project.

His project Assaha Hotel-Lebanese Traditional Village/Lebanon won two prizes “Best hotel architecture Lebanon”, “New Small Hotel Construction & Design”, within the International Hotel Awards 2011, having its headquarter in London.


Books:
He has some in press books specialized in the traditional architecture:
- The investment in the traditional architecture
- The Arab and Islamic traditional building factors
- The mosques

Introduction

The Assaha International Group (AIG), which, starting from the situation of the Lebanese tourism nowadays, especially the sector of services of culture, education, tourism and tourist sites in general, and in order to revive the nostalgia found in the mind of each human being, whatever his allegiance, desires and aspirations are, we thought of establishing a tourist company dealing with tourist projects in their various aspects, from idea and design, then execution and then project management. Then the idea was materialized and developed, and resulted in the first tourist project of the company, Lebanon’s traditional Village “Assaha”, in Beirut, airport Avenue, area space: 10878 m2.

T
he project in Lebanon comprises a tourist and cultural center with local feature. The designer and creator, manager of “Group”, architect Jamal MAKKE was inspired by the book of the Lebanese writer Anis Freiha “Lebanese Village – A Civilization Menaced of Extinction’ in which he warned against the extinction of the Lebanese village more than fifty years ago. He materialized such idea through architectural spaces and empty places like the spring, square, upper room, narrow passage, souk and old village houses with small details…


T
hen he created the perfect small Lebanese village inspired by many local architectural and ornamental elements. He also manage to emphasize the Lebanese identity relying in all that on the implementation of his theory of recycling architecture based on recycling old and traditional tools and elements to re-invest them in construction works in a way fitting with contemporaneous needs. This led to the wonderful atmosphere of the project various spaces, so that the visitor walking through the different areas may read a new style of history while noticing the progress of daily life in the village people and watching the tools used for work as well as in the houses.

The designer had a great deal of intellectual courage in implementing the project in a region that has no tourist attraction, and on a land, which used to be a waste dump, thus

emphasizing that the project develop in the area but the said area shall be developed through the project after overcoming all obstacles facing construction through use of the invisible rests of old demolished buildings and their re-investment after treating, so that the project was built with stones from demolished houses in the city of Beirut more than one hundred years old, which used to be thrown in the seas for filling up.




Such success encouraged us to export the project to other countries. Qatar was our first destination where we established our project on the image of Lebanon’s project, including therein the details of the Lebanese village in addition to house items and sections. The project location was not also chosen to show its contents; however, it had a lot of success, the Qatari people visiting it from all parts of the country in addition to the consideration shown by Qatari important personalities who visit

it on various occasions.


To emphasize such message, we are now preparing a new project with same concept, style and building method, in Sudan>


Our latest project is in London the world capital. AIG had purchased a very unique property in the city of Westminster – Paddington, it was an italian restaurant.


Our objectives are to comply with the principles of the Unitary Developmemt Plan set by the Westminster Council, and to introduce to London the unique architecture of the lebanese architecture


Today, we bear again our message and seek to have a station in your hospitable country, and implement there our fourth project less than four years after our first project opening in Lebanon.


Projects Goals

1- The productive goal:

As we have mentioned earlier, the project mainly aims at providing support for the orphans and institutions of Jam'yyat Al Mabarrat Al Khairiah's association in compliance with the mission carried on by Ayatollah Seyyed Mohamed Hussein Fadlullah; since it is a charitable organization that does not rely on donations and in the absence of the possibility of giving direct support, it would encourage the indirect contribution of a great number of people in such institutions.


2- The humanitarian goal:

In addition to its quality as a project that guides all the classes of society into indirectly contributing to the support of orphans, it will create job opportunities for approximately 250 employees, and consequently 250 families, 90% of which are Lebanese.











3- The social goal:

This place is considered a gathering place for all the classes of society, with their different affiliations, aspirations and classes, in a homely atmosphere characterized by cordiality and respect away from the city's noises and problems, with the aim of invigorating its guests on all levels, thus constituting a social challenge for self development and creating a Lebanese, Arab and international melting point.









4- The environmental goal:

Our society in passing through a stage of environmental imbalance since it has surpassed the normal rate of n
oise and air pollution, in addition to the fact that verdancy spaces shrunk and rural planning is not strongly correlated with the atmosphere so as to provide fresh air and necessary quantities of sunrays. The buildings' coating destined to protect its inner atmosphere from gradual w arming grew thinner and thinner and glass stretches expanded. Therefore, the traditional building interrelated with the atmosphere, with its walls, little windows, inner green space (the courtyard), the pond, the sandstone or rocks with their natural sinuosity which altogether used to secure thermal insulation and allow the building's aeration were discarded.

All this called for a so
lution to the ongoing disaster that has become a threat for mankind, and instigated a search for the ultimate constructional solution in order to benefit as much as possible from the positiv e aspects of the atmosphere and at the same time banish its negative aspects via a natural solution related to our ecology. Hence appeared the concept of "recycling construction" launched by architect Jamal Makki and was integrated as a priority in our work. It is a concept that contributed to the preservation of the environment by reducing energy and pressure on building de bris dumps, and we shall further discuss it in another section of this report.

5- The cultural goal:

 
Contrary to the custom in productive projects, Assaha Traditional Village is characterized by a traditional cultural touch with features clearly present in the project's details; those features create interactive elements between man and heritage, and create a common space that gathers the groups and cultures of society through a practical consecration of the culture based on the concept of cohabitation, that of architecture, heritage and literature altogether.

A- Architectural culture: Architecture is the mother of arts because it is the mirror that reflects societies' cultures over the ages since it is the most important center that draws the cultural components of nations, carrying plastic arts, music and theatre. It is the domain that contains the human being in its internal and external activity, in addition to being the intersection point between architectural and artistic sciences, therefore earning its motherhood to arts if it abides by the rules of authenticity and preserves heritage.

In view of this close relationship between architecture and culture on all levels, we consider it our duty to shed the light on our architecture to see where we actually stand from it.

Nowadays, our architecture is no longer a part of the cultural structure of our society since it lost its cultural components; it has rather become bulks and mountains of cement and concrete that invade our villages, cities and plunder our green treasures, without any planning, thus contributing to the pollution of our sights, paving the way towards the contamination of our minds and souls. Architecture these days is no longer ours; it is a bulk of cultural scandals that manifests itself through the destruction of historical and traditional buildings.

Henceforth, "Assaha Traditional Village" was a message inviting for the revival of the Arab genuine architectural heritage, and it confirms the connection between authentic and the contemporary after the city invaded the village deforming it due to the import of architectural theories and their application without taking into consideration the society's cultural identity; Thus, it spread a cultural awareness of the Arab-Islamic architecture and its specific details in every place and corner to become, not without merit, a mirror that reflects this neglected civilization and forgotten heritage, presenting itself as a live museum of all the components of Arabic Islamic heritage in its traditional character through corridors, archways, oriels, juniper ceilings, different paving, Islamic ornaments, engravings, and Arabic inscriptions, in addition to its openness towards the inside so as to inhibit any eye with the outer world, making it impossible to see any roads, cars or even building structures, and this is one of the characteristics of the Arabic Islamic architecture built on legal basis.

It also attracts a number of architecture students who come from most universities to watch and study these architectural items. Some students relied on those studies for their academic research, which asserts the project's invitation of widespread architecture schools calling for the adoption of foreign theories to include this human mission realizing the architectural personality of the whereabouts and connecting between the design process and society in their programs.

B- The traditional culture: Under the slogan "Heritage is the property of the entire nation", Assaha Museum of Heritage, which constitutes an important part of Assaha Traditional Village project, was founded. Its relates the story of the Lebanese village through over 40 thousands ancient relics that tackle the village's popular heritage, ranging between tools used by peasants, croppers, blacksmiths, carpenters to oil mills, and equipment used for kilns, baking tins, stoves and others… This resuscitates the Lebanese heritage and spreads the Lebanese popular culture on one part, and the Arabic Islamic culture on the other.










C- The literary culture: Due to the Museum of Heritage and the establishment of the Arabic

Poetry Salon, the village transforms into a cultural salon which will be inaugurated during an evening for the great Egyptian poet Abdul Rahman Al Abnudi. It will be the 5th Poetry Salon in the Arab world, knowing that the other 4 are found in Tunisia, Morocco, Jordan and the United Arab Emirates.


This salon will constitute a literary entity that would draw Lebanese and Arab poets and erudites since it encloses a divan for poets to meet and socialize, a wide hall destined for organizing poetry recitation evenings all during the year, another hall for teaching students poetry recitation, rhetoric, in addition to a library containing 7 thousand works of poetry. A special committee will collect unwritten poetry works, especially those found in the villages of Jabal Amel.


6- The touristic goal

Lebanon is invested with many characteristics that make it the destiny of tourists: a beautiful nature, a nice weather and its historical civilizations with all the related ruins. We can find Phoenician, Roman, Byzantine, Arabic ruins in addition to Islamic ruins starting with the Umawiyya era and ending with the Ottomans'. In Lebanon, we also find hospitality and warmth of social bonds, which is a non existent quality in advanced industrial societies, in addition to cultural and artistic activities, amusement and entertainment that can be appealing for foreign non-Arab tourists also.


Assaha Traditional Village is a project that strengthens and efficiently contributes in the various sectors of touristic and cultural services: culture, entertainment and social, etc… due to its various activities. Until the end of the month of June 2004, it was visited by 650 thousand individuals, which is a significant number that created an unusual activity in the area. It drew all the classes of society, on the local, regional and international levels.









  




The Company Studied, Executed,& Managed


1- Sanabel for urban studies & architectural design


Sanabel Office for Urban Studies and Architectural Design was established in 1986 in Beirut-Lebanon, and was soon reckoned among the pioneer offices in the field of architecture and urbanism. The office confirms, through the projects that it has designed till now, the method that it adopts to reach its goals. This method consists of making an elaborate research before undertaking any project, studying all the sciences related to the culture and heritage of its society, such as arts, history, customs and traditions; it refuses that architecture becomes an expression of a personal desire to show grandness or wealth, or a servile imitation of the west, so it deviates from its veritable path and swerves out of the surrounding urban fabric. On the contrary, it should reflect accurately the scientific, artistic and culturel development of the society. The contemporary architecture could present new terms expressing the modernism represented by the new materials and construction techniques provided that it preserves the traditional and social values, since the architecture was always influenced by different civilizations and changing all over the ages due to the cultural interactions, yet always keeping its identity


   







The objectives of the office can be summed up as follows:
  1st:   Confirming the Arab-Islamic heritage identity in its different forms.
  2nd:  Taking advantage of the natural resources and raw materials, and preserving our environment.
  3rd:   Being continuously updated on any innovations and keeping track of progress and development.
  4th:   Interchanging experiences through participating to the Arab architectural conferences.
  5th:  Cooperating and working as "group" whereas no place is left for the individual offices, considering the presence of the (GAT) and the international rivalry.   
  6th:   Participating to the local, Arab and international architectural competitions.
  7th:   Publishing scientific architectural books, among which: “Recyling Architecture”, “Islamic Arabian Architecture” and the “Ceramic” book.









Types of Projects Designed by the Office:                              
1st _ Educational institutions – schools – vocational institutes – charity institutions.
2nd _ Mosques and husseinias.
3rd _ Residential buildings (houses – villas - palaces).
4th _ Hospitals – Health care and sporting centers.
5th _ Touristic establishments .
6th _ Others:
   oPetrol and gas stations.
   oRadio station.
   oTiled frameworks.
   oHangars.
   oPrefabricated houses.
   oLandscaping – fences and retaining walls.
   oInterior design (mosaic works).










certificate














2- The Lebanese Arabian Co. for commerce & contracting

The Lebanese Arabion Co.'s early beginnings date back to1986_ Beirut - Lebanon.The firm is staffed with over thirty engineers and employees, in addition to a large number of multi-disciplinary skilled workers.


The firm aims at procuring high quality materials besides its work in the construction field, relying on acquiring a wild knowledge, attending international exhibitions and staying current with science innovations.


Over the last two decades, the firm has accomplished several professional achievements which were the tribute of the skill and perseverance of its talented and dedicated staff and the use of the latest techniques in every project it undertook, the fact that allowed it to excel though contending with tight deadlines, budget constraints, and challenging site conditions.
 The Services Provided by the Firm:
Born as a young and small firm, the Lebanese Arabian Co. was able to gain in few years an important reputation and a deep experience in producing appropriate solutions, and its services grew and expanded to span:

       
1.    COMMERCE:
Importing and selling high quality construction materials such as: italian tiles (William Piffen) as well as importing and selling the following items: Pi-water filters, antique furniture, plants and palm trees, fuel, fishes.
2.    CONTRACTING:
The Lebanese Arabian Co. undertakes construction projects adopting the highest standards of quality and durability. The firm's professional staff delivers the most specific and appropriate project solutions inspite of the challenging deadlines, budget restrictions, and difficult geographique conditions of some sites. The provided services include:
  o    Structural Works,
  o    Steel Structure
  o   Concrete
  o    Architectural Works,
  o    Electrical Works,
  o    Mechanical and Sanitation Works,
  o    Interior Design Works,
  o    Landscape Design Works.



3- The Lebanese Arabian Co. for touristic services

  


  


 


Newsletter Signup Name: Email: Arrival: Departure: